Hi, I'm Giuseppe 👋
Try the photo, the code and the badge.
Co-founder & CTO of a startup in logistics, which I'm building in public. Before that I was Datapizza's first engineer, and three years later I was leading its 50-person tech division.
Previously Head of Technology at Datapizza
Backend engineering at Nielsen and Siemens. Then Datapizza’s first software engineer.
EngineerFrom Technical Lead to Head of Technology at Datapizza. Building the team as well as the technology.
Tech leaderCo-founder & CTO. I build the product and the internal tools. And I talk to customers myself.
FounderScroll to follow the transformation
The person behind the code
In September 2026 I left my job as Head of Technology at Datapizza to start a company. Together with Luca Maistrello and Marco Vicario I co-founded a B2B startup in logistics, based in Milan.
As CTO I build the product and the internal tools we run the company on, most of them AI-first. I also call customers myself, cold calls included. An hour on the phone with a customer moves the product more than days spent prompting coding agents.
I joined Datapizza in 2023 as its first software engineer, when the company was six people in one room. I grew with it from Lead Software Engineer to Technical Lead to Head of Technology, owning the tech strategy and a division of about 50 people.
Before Datapizza I was a backend engineer at Nielsen and Siemens, after a Computer Science degree at the University of Pisa.
I live in Viareggio and work in Milan. I post about the startup on YouTube and LinkedIn as it happens, including the mistakes and the numbers I can share.
Work Experience
From backend engineering to leading a tech division. Now, co-founding a company.
September 2026 Present
The current chapter
Startup in logistics
Co-founded a B2B startup in logistics, based in Milan. I own product and technology: the product, the stack and the AI-first internal tools the company runs on. I also talk to customers directly, cold calls included.
June 2025 September 2026
DatapizzaLed a tech division of about 50 people across AI Lab, AI Technology, Jobs, Adoption, Ops and IT. Owned the tech strategy and the stack for the whole company. Left in September 2026 to co-found a startup. The founders were the first to back the decision.
September 2024 June 2025
DatapizzaLed the development team and owned the platform architecture, with a focus on scalability and security. Ran the AWS infrastructure and kept performance and costs in check.
June 2023 September 2024
DatapizzaJoined as Datapizza's first software engineer, when the company was six people. Built and maintained jobs.datapizza.tech and the AWS infrastructure behind it.
December 2022 June 2023
SiemensBuilt backend software that helps electricity operators manage the public lighting grid of Rome (2.87 million residents) and other cities.
June 2021 December 2022
NielsenDeveloped, maintained and deployed backend software used in 26 countries.
Skills
Side projects
Products I build outside my main job.
An iOS app I built in a weekend because I needed it myself. It shows your life as a grid of 4,160 weeks, blocks distracting apps during focus sessions through Screen Time, and lets you write down what you did instead of scrolling. Free on the App Store.
Building in public
I document the startup while it happens, from the point of view of the person writing the code and building the team. Long-form videos on YouTube, posts on LinkedIn, short videos on Instagram.
Sbaglio per voi!
Contact
Want to talk? Send me a direct question on LinkedIn and I'll reply as soon as I can.